Lucky Cola is one of the most popular cola drinks in the Philippines, and for good reason. It has a unique flavor that sets it apart from other colas, and it’s also very affordable. But what goes into making Lucky Cola so special?
To find out, we spoke to the development team at Lucky Food Products, the company that makes Lucky Cola. The team is led by product development manager Maria Santos, who has over 20 years of experience in the beverage industry.
Santos told us that the development of Lucky Cola was a long and challenging process. The team experimented with hundreds of different flavor combinations before finally arriving at the perfect one. They also had to carefully consider the ingredients, making sure that they were both high-quality and affordable.
One of the biggest challenges the team faced was developing a cola that would appeal to a wide range of Filipino consumers. Filipinos have a very diverse palate, and what one person likes, another person may not. To address this challenge, the team conducted extensive market research to get feedback from potential consumers.
In the end, the team’s hard work paid off. Lucky Cola was an instant hit when it was launched in 2010, and it has been one of the best-selling cola drinks in the Philippines ever since.
Meet the Team
The development team behind Lucky Cola is a diverse group of people with a wide range of skills and experience. In addition to Santos, the team includes:
- Flavour Chemist: The flavour chemist is responsible for developing the unique flavor of Lucky Cola. This is a complex and challenging task, as the flavour chemist must balance the sweetness, acidity, and bitterness of the cola to create a perfect balance.
- Food Technologist: The food technologist is responsible for ensuring that Lucky Cola is safe and healthy to drink. This includes testing the ingredients for quality and purity, as well as developing the manufacturing process to ensure that the cola meets all food safety standards.
- Packaging Designer: The packaging designer is responsible for creating the iconic Lucky Cola bottle and label. The packaging must be both attractive and functional, and it must also be able to withstand the rigors of shipping and storage.
- Marketing Manager: The marketing manager is responsible for developing and executing the marketing plan for Lucky Cola. This includes developing advertising campaigns, managing social media accounts, and promoting the cola at events and trade shows.
The Development Process
The development process for Lucky Cola began with market research. The team wanted to understand what Filipino consumers were looking for in a cola drink. They also wanted to identify any gaps in the market that they could fill.
Once they had a good understanding of the market, the team began to develop the flavor profile for Lucky Cola. They experimented with hundreds of different flavor combinations before finally arriving at the perfect one. The flavor profile is a closely guarded secret, but Santos told us that it includes a blend of natural and artificial flavors.
Once the flavor profile was finalized, the team began to develop the ingredients list. They wanted to use high-quality ingredients that were also affordable. They also wanted to make sure that the cola was safe and healthy to drink.
Once the ingredients list was finalized, the team began to develop the manufacturing process. They had to carefully consider all aspects of the process, from the mixing of the ingredients to the packaging of the cola.
After months of development, Lucky Cola was finally ready to launch. The team was confident that they had created a cola that would appeal to a wide range of Filipino consumers. And they were right. Lucky Cola was an instant hit when it was launched in 2010, and it has been one of the best-selling cola drinks in the Philippines ever since.
Conclusion
The development team behind Lucky Cola is a group of dedicated and talented people who are passionate about creating a cola that Filipinos will love. Their hard work and dedication have paid off, as Lucky Cola is now one of the most popular cola drinks in the Philippines.
