Entain Acquires Bet.pt: UK’s Largest Okbet Online Casino Gambling Company Expands its Empire



In a groundbreaking deal worth $365 million, Entain, the United Kingdom’s largest Okbet Online Casino gambling company, has acquired its rival company Bet.pt. This acquisition not only strengthens Entain’s foothold in the European market but also illustrates the growing consolidation within the gambling industry. In this article, we will explore the details of this acquisition and how it will impact the online gambling landscape moving forward.

Entain’s Rapid Growth

Entain, formerly known as GVC Holdings, has been on an impressive growth trajectory in recent years. The company has successfully expanded its global presence through a series of strategic acquisitions, including the likes of Ladbrokes Coral Group, Bwin.party, and Sportingbet. Entain’s brands, including Ladbrokes, Coral, Bwin, and PartyPoker, are now some of the most recognizable names in the online gambling industry.

The Bet.pt Acquisition

The acquisition of Bet.pt is yet another strategic move by Entain to strengthen its position in the rapidly expanding European online gambling market. Bet.pt, based in Portugal, has been one of the leading online gambling operators in the country since its inception in 2016. With a strong focus on sports betting and a growing customer base, Bet.pt’s acquisition will allow Entain to access Portugal’s burgeoning online gambling market and further expand its presence across Europe.

Consolidation in the Gambling Industry

The acquisition of Bet.pt highlights the ongoing trend of consolidation within the gambling industry. As online gambling continues to grow in popularity, larger companies are seeking to increase their market share by acquiring smaller rivals. This consolidation trend is not limited to the UK or Europe, as mergers and acquisitions are happening worldwide, with companies like Flutter Entertainment, DraftKings, and MGM Resorts International making similar moves.

Implications for the Online Gambling Landscape

The acquisition of Bet.pt by Entain is expected to have several implications for the online gambling landscape:

  1. Expansion of Entain’s European Presence: The acquisition of Bet.pt will give Entain a strong foothold in the Portuguese market, which has seen significant growth in recent years. This move will allow Entain to expand its presence across the European continent, further cementing its position as the largest online gambling company in the UK.
  2. Enhanced Product Offerings: Entain’s acquisition of Bet.pt will likely result in an enhanced product offering for customers, as the company will be able to combine its expertise in sports betting, casino games, and poker with Bet.pt’s established presence in the Portuguese market.
  3. Increased Competition: The consolidation of the online gambling industry is likely to lead to increased competition among the remaining operators. Companies will need to differentiate themselves through innovation, attractive promotions, and exceptional customer service to stay ahead in an increasingly crowded market.
  4. Regulatory Challenges: As the online gambling industry consolidates, companies will face greater scrutiny from regulators. Entain and other major players will need to navigate complex regulatory environments and adapt to new legislation to maintain compliance and continue to grow.


Entain’s acquisition of Bet.pt is a clear indication of the company’s ambition to dominate the European online gambling market. As the industry continues to consolidate, companies will need to innovate and adapt to stay competitive. Entain’s success in the Portuguese market will be closely watched as it seeks to maintain its position as the UK’s largest online gambling company and expand its influence across Europe.


  • Steph

    a passionate wordsmith, breathes life into her keyboard with every stroke. Armed with a keen eye for detail and a love for storytelling, she navigates the digital landscape, crafting engaging content on various topics. From technology to travel, his blog captivates readers, leaving them yearning for more.

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