Optimove on Tuesday announced the launch of its new AI agent, AI Content Decisioning, at ICE Barcelona. The agent generates, tests, and optimizes CRM Marketing messages in real time, eliminating the dependency on experts in creative, analytics, or performance insights.
“Until now, marketers were not empowered to optimize messages in real-time immediately after creating and testing creative executions. As a result, marketing teams often produce too much content without the proper systems to manage, test, or optimize it across channels, or content chaos,” Optimove Vice President of Product and GM Americas Shai Frank said in a statement.
With the new GenAI era, generating personalized content is easier, but the issue remains how to manage, test, and optimize content without spiraling into content chaos that’s overwhelming many marketing teams today. Optimove’s AI Content Decisioning acts as a decisioning layer that continuously determines the most effective content permutation for every customer, balancing performance optimization with brand integrity, at scale.
Features include:
- Branded content generation – Use natural language prompts to create email subject lines, SMS body, and push notification titles.
- Real-time optimization – In real time, the best multi-variant content is matched to each customer.
- Insights derived from optimization – As a campaign finishes, Optimove can transparently show the value provided by AI Content Decisioning with the guardrails set by the user. Marketers can access reports showing the uplift, incrementality, and overall gain from AI Content Decisioning in dashboards.
“AI Content Decisioning is the latest agent in our expansive AI decisioning offering that has powered CRM Marketing personalization for over 12 years,” Frank said. “Its ability to create, test, and optimize marketing messages in real time has quickly become a difference maker for operators worldwide. This new release underscores our commitment to bringing groundbreaking AI agents to igaming marketing, and we are excited for what is to come.”