Brightstar Lottery on Wednesday announced that its subsidiary, Brightstar Global Solutions Corporation, has signed a long-term contract with the Wisconsin Lottery to deploy its fully integrated lottery solution, OMNIA.
OMNIA, according to a news release, is designed to modernize retail and digital solutions for the lottery.
After a competitive procurement, Brightstar won the eight-year base contract, which includes an eight-year extension option and four additional one-year extension options.
“Working in collaboration with the Wisconsin Lottery, Brightstar has developed a deep understanding of the growth-driving products and solutions the Lottery needs to fuel and support its business goals,” Brightstar Chief Operating Officer North America Lottery Scott Gunn said in a statement. “Since our partnership began in 1988, we have supported the Wisconsin Lottery in generating more than $20 billion in revenue, the majority of which has gone back to winners, retailers and Wisconsin homeowners. We are excited to deliver our latest technology solutions, backed by our high-performing and reliable system, that will continue to responsibly propel lottery sales and entertain players.”
OMNIA connects retail and digital lottery channels and is designed to simplify operations and raise player experiences. Brightstar also will enhance the Wisconsin Lottery’s mobile app to provide more convenience to players and retailers.
Brightstar also will deliver new retailer equipment, including the Retailer Pro S2 terminal and the GameFlex 48 self-service vending machine. These new products, along with additional retailer solutions including the GameTouch 20 and GameTouch Draw S2 self-service vending solutions, as well as the handheld Retailer to Go terminal, will drive player engagement and offer versatility, reliability and convenience, backed by the integrity of Brightstar’s market-leading central system.
“The Wisconsin Lottery looks forward to working with Brightstar to help us continuously evolve our lottery solutions to maximize player engagement with this new contract,” said Wisconsin Lottery Director Cindy Polzin.
Brightstar serves nearly 90 lottery customers and their players on six continents. It is the primary technology provider to 26 of the 46 lottery jurisdictions in the United States and eight of the world’s 10 largest lotteries.