Soboba Casino Resort in San Jacinto, California, this week announced an expansion of its partnership with gaming technology startup Sparket.
Soboba Sports’ free-to-play social gaming integration is via Sparket’s integration into Aristocrat Interactive. The program will deliver expanded interactive event competitions.
The casino resort is owned by the Soboba Band of Luiseño Indians
“We’re thrilled to extend our collaboration with Sparket to bring more dynamic and fun experiences to our guests,” Soboba Chief Marketing Officer Martin Moore said in a statement. “The initial Soboba Sports program resonated strongly with our community, and we see this expansion as a way to elevate the entertainment value we offer — especially around marquee events.”
A news release said Soboba Sports is a social “betwork” community, in which players make virtual picks on events for chances to earn prizes such as free slot play at the property. For the first time, contests will be available to anyone online by downloading the Soboba Casino Resort app and registering for Soboba Rewards.
Through the expanded partnership, Soboba will continue to spotlight sporting events including the NFL playoffs, as well as introduce several innovative features and content categories such as VIP Slot Battles, exclusive competitive experiences tied to Soboba’s slot floor, and Pop Culture and Alternative Sports, contests rooted in entertainment, awards shows, trending cultural moments, and up-and-coming sports including women’s leagues.
“The growth of Soboba Sports aligns with our mission to empower partners with engaging gaming tools to help attract new players online and to casino floors,” said Sparket Chief Operating Officer Evan Fisher.