Mindway AI on Monday announced it will integrate its Gamalyze tool into the DraftKings Responsible Gaming Center. The collaboration builds on DraftKings’ ongoing commitment to player education by adding a science-based experience tool to its suite of tools and resources.
According to a news release, Gamalyze evaluates decision-making during a simulated card game, providing objective insights based on real behavior rather than self-reporting. The experience offers tailored feedback to help customers reflect on and manage their play responsibly.
“Mindway AI is committed to advancing science-based tools so that players can game responsibly,” Mindway AI CEO Rasmus Kjaergaard said in a statement. “Integrating Gamalyze with DraftKings’ Responsible Gaming Center reflects our mutual commitment to providing customers with access to educational and personalized insights based on their own real-world engagement. Working with DraftKings signifies a proactive approach when it comes to responsible gaming and allows us to expand the reach and impact of these innovations across a broad and active customer base.”
Gamalyze complements DraftKings’ existing evidence-based responsible gaming tools and resources with an interactive, science-based experience.
“At DraftKings, promoting informed decision-making to our customers is central to how we engage with them, and we’re pleased to work with Mindway AI to continue such promotion,” said DraftKings Chief Responsible Gaming Officer Lori Kalani. “As more customers engage with tools like Gamalyze to better understand their personal play, we are continuing to enhance our culture of responsibility and innovation at DraftKings.”
The addition of Gamalyze is another step in DraftKings’ ongoing efforts to combine technology and research to promote informed play. DraftKings also collaborates with research institutions, advocacy organizations, and industry regulators to advance responsible gaming education and awareness.