Tech innovator, entrepreneur, and two-time Tony Award winner Randi Zuckerberg will headline the debut of AI Academy at SBC Summit 2025 at Feira Internacional de Lisboa and MEO Arena in Portugal September 16-18.
Zuckerberg, one of Facebook’s earliest employees who led key marketing initiatives and played a pivotal role in launching Facebook Live, will open the AI Academy September 16.
“We’ve seen a growing demand from delegates for more hands-on education focused on topics that truly resonate with the industry,” SBC Founder and CEO Rasmus Sojmark said in a statement. “AI hasn’t just captured attention; it’s dominated global discourse and is now influencing nearly every aspect of modern business. Including it as part of our Tech Academies was a natural decision.”
The AI Academy is part of SBC’s new Tech Academies, which will focus on four key industry verticals: AI, marketing, Web 3.0 & Blockchain, and a fourth academy to be announced.
The AI Academy will begin with an opening address from ID8 Global Managing Director Jeffrey Haas. After Haas’ address, Zuckerberg, CEO of Zuckerberg Media and HUG, will lead the session “StAI Ahead: Upleveling Yourself and Your Business with AI.” Delegates will have the chance to ask questions to Zuckerberg, who will offer a walkthrough of how to leverage AI tools to scale businesses, improve decision-making, and navigate the AI landscape.
The panel “AI & the Law: With Great Power Comes Great Responsibility” will examine how businesses can integrate AI ethically and sustainably. Speakers Paula Murphy, Mindway AI Head of Business Development, Pinsent Masons Head of Global Telecom and Gaming Practices Diane Mullinex, and Andreas Hartmann, VAIX Co-Founder and Chief Operating Officer, will explore how AI can be balanced with corporate responsibility, shareholder expectations, and compliance within evolving regulatory frameworks.
The AI Academy also will present four focused case studies about how companies are applying AI across business intelligence, compliance, and autonomous agents.
“Merging AI with BI in a Data-Rich Environment” will examine how AI tools are being used to enhance business intelligence, from generating real-time insights to driving proactive growth strategies. Led by AI and data analytics expert Mayank Pachauri, LogNormal Analytic Founder and CEO, the session will explore tools such as intelligent alerts, agentic AI, conversational chatbots, and recommendation engines, with an emphasis on delivering fast-paced profitability.
“Building Better, Faster & Smarter with AI” will be a deep dive into how companies are accelerating game development through AI integration. Featuring C-level executives from leading AI-powered providers including InsightPlay.ai CEO & Co-Founder Javier Troncoso, Benjamin Böhle-Roitelet, WIDER.ai Co-Founder & CEO, and John Caldwell, Co-Founder of i3Soft, will provide a detailed look at how AI is supporting operations across the product lifecycle, from concept and visualization to coding assistance and regulatory compliance.
“Teaching AI to Understand Compliance: Opportunities, Restrictions, and the Power of Human–AI Collaboration” will be led by Ralitsa Eide and Isabelle Zanzer, Co-Founders of CompliancePlayAI, the first AI program trained exclusively on gambling regulation. The session will explore how AI is being integrated into compliance frameworks to monitor regulatory updates, assess risk, and ensure ethical implementation through close human-AI collaboration.
“How Autonomous Agents Are Disrupting Industries,” will be presented by Gianluca Pereyra, Enidog CEO. Drawing on his experience in AI coaching and esports, Pereyra will explore the deployment of AI agents in live environments, offering insights into how the agents think, adapt, and operate in dynamic, competitive scenarios.
The summit also will host a comprehensive conference program, an expansive exhibition floor, the Affiliate Leaders Summit and Payment Expert Summit, and a series of evening networking events.
Participation in the Tech Academies is exclusively for Expo+ and VIP Event Pass holders only.