BetMGM, Caesars Entertainment, and William Hill are gearing up for the football season by unveiling the latest upgrades and marketing efforts on their betting systems.
William Hill and Caesars Sportsbook Nevada have announced upgrades to their apps, marking the first season in which the platforms are fully operating on their proprietary tech stack, unlocking what the companies say is a dramatically improved experience for sports bettors on both platforms.
Themed same-game parlays and the most prop bets ever will be offered on the platforms, including head-to-head props, increased uptime in live wagering markets and expanded same-game parlay capabilities; and Quick Picks, available both pre-match and in-play.
Redesigned and rebuilt homepages feature streamlined navigation, making it easier to build parlays and explore player props. A new search functionality enables users to find bets faster and add selections to the bet slip directly from search results.
The cashout capabilities have been significantly upgraded, now supporting player props, same-game parlays, and super parlays. Live player-stat tracking and a rebuilt bet- slip experience enhance real-time engagement.
This year’s lineup includes the return of Caesars’s annual Super Bowl sweepstakes for tickets to Super Bowl LX and experiences at Caesars Rewards destinations in Las Vegas. William Hill users earn up to $500 by placing wagers through December 31. Parlays earn double, while same game parlays earn 5x Fall Reward points.
BetMGM unveiled its “Make it Legendary” campaign, anchored by a series of multi-channel spots featuring BetMGM’s newest brand ambassador: EMMY Award and Golden Globe Award-winning actor Jon Hamm.
The first of six new spots is scheduled to premiere Saturday during college football games, with additional spots rolling out across TV, social, digital, out of home, and BetMGM properties nationwide.
As BetMGM continues to expand into new markets and introduce new features, responsible gaming remains a key focus, the company said. It provides resources to help customers play responsibly, including GameSense, an industry leading program developed and licensed to MGM Resorts by the British Columbia Lottery Corporation.