Acres Manufacturing Company is partnering with PCI Gaming on the installation of its Foundation HQ casino management system and PCI’s PLS 1:1 loyalty platform at Mobile Greyhound Racing in Theodore, Alabama, and Birmingham Race Course in Birmingham, Alabama.
The deployments are Acres’ first entry into the historical horse racing market, and represent the second and third properties operated by PCI to install Foundation HQ and PLS. By implementing Foundation HQ, each facility can leverage PCI’s PLS and Express Offer reward engine to deliver personalized, data-driven messages, incentives, and engagement tools directly to players.
“The future of gaming belongs to operators who can use real-time data to personalize every interaction. Foundation HQ gives them that capability today — and these new installations are just the beginning,” said Noah Acres of Acres Manufacturing Company.
The systems enable high frequency, tailored offers across multiple channels, creating a loyalty experience that keeps players engaged both on and off the casino floor.
The combined solution has driven results at PCI’s Magic City Casino in Miami, Florida, which installed Foundation HQ and PLS in 2024. In the first 12 months, slot revenue at the property increased by 8%, making Magic City the market leader, during a period when statewide net slot revenue, as reported by the Florida Gaming Control Commission, remained flat or declined slightly.
“PLS is the pinnacle of our 1:1 real time player engagement vision,” said PCI CEO Jay Dorris. “The ability to translate real-time data into real-time rewards for players translates to a guest experience that is unmatched.”
Foundation HQ is powered by Acres’ Foundation hardware, which streams slot machine data through a standardized API that can be integrated with any application the casino chooses. The technology enables casinos to deploy targeted messages, dynamic incentives, and interactive bonus games to create unique player experiences designed to maximize engagement and profitability.
Player Loyalty System by PCI accepts real-time spin level data in concert with scores of other inputs into an individual player profile and rewards players based on their own activity with reinvestment offers that align with that individual player preferences wherever and however that player prefers.